Andy Weiss is a global marketing leader who drives growth by combining well-crafted brand storytelling with high-converting demand generation. His data-driven marketing approach led to one of the first paid search ads on Google, the introduction of a mobile app before we ever called them apps, and a viral product launch that married hot dogs and Facebook. Andy’s marketing career includes a familiar array of international B2B SaaS and B2C brands, including Linxup, Ungerboeck, Apollo Education Group, Oscar Mayer, Sprint, Comcast, State Farm, AOL, Hyatt Hotels, and Walgreens along with a cast of challengers who are upstarts in their respective industries. He currently serves as the Chief Marketing Officer for Ceipal—a global leader in talent management software. Andy holds an MBA from the University of Chicago Booth School of Business and a BA from the University of Notre Dame.