Partner with us

Get your ticket

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Angeley
Mullins
Chief Commercial Officer | Commecial Leader & Revenue Leader
Resourcify
Angeley Mullins is a seasoned Marketing & Commercial Executive (CMO / CCO / CRO) with leadership roles across the US, EMEA, UK, & APAC including: Amazon, Intuit, GoDaddy, and her most recent role as Chief Commercial Officer ( CCO) at Resourcify, a digital platform that helps companies reduce their waste and promote a circular economy. Her experience focuses on: digital revenue growth, marketing, brand, digital sales, product, and international expansion in both technology scale-ups & larger corporations. Crunchbase has recognised her, along with other prominent technology leaders, as one of the most influential women in sales, highlighting her ability to use an inbound demand generation engine to scale digital revenue growth. Angeley has a passion for Brand awareness to drive revenue in B2B SaaS and has been featured in Forbes, VentureBeat, The Drum, and other leading media and publications. She is also a frequent keynote speaker and podcaster with communities including: SaaStock, SaaSiest, ARRtist, SheCanCode, CMO Alliance, Cognism, and many others. She has a special interest for advancing the conversation around women in leadership and diversity at the executive level.
Button
16 April 2025 10:30 - 11:00
Why CMOs will become the CROs of the future
With the rise of AI and AI Agents, Marketing and Commercial teams will become leaner and more focused on digital revenue generation. The old days of traditional outbound prospecting will be replaced with highly targeted "All-Bound" campaigns to drive pipeline generation and revenue. CMOs and digital leaders are uniquely positioned to drive this next era of growth as digital skills become even more important and critical to a company's success. In this keynote, Angeley Mullins, CMO & CCO, dives into the changes in the tech industry that are causing a massive shift toward CMOs stepping into the CRO role. As so many processes become automated, and consumer behaviour becomes more digitally savvy, the need for CMOs to drive revenue becomes even stronger replacing traditional and outdated operating models. In this session Angeley will cover: - The rise of AI and AI agents in the tech industry - Why CMOs with digital backgrounds are now stepping into CRO roles - The future set-up of marketing and commercial teams in the new digital age