Christine Buck is CMCO for HIMSS, a global advisor and thought leader supporting the transformation of the health ecosystem through information and technology. In this role, Christine leads planning & development of global marketing strategy across all products, channels, and regions. She directs a team that plays a critical role in the organization’s growth and revenue generation through product marketing, brand management, market research & corporate communications. In collaboration with other senior leaders across multiple groups, Christine works to build a strong, company-wide marketing philosophy characterized by agile decision-making, innovation, data-driven accountability, and diversity of thinking. Christine’s experience spans almost 27 years of B2B sales and marketing expertise from roles held in financial services, software, and consulting industries. Christine has built and led teams globally across brand management, creative, product marketing, research, pricing, and analyst relations for leading firms Hootsuite, Morningstar, Huron Consulting, Accenture, Bank of America, and Microsoft. She is passionate about social advocacy and has served as the Vice President for Barnett Family Foundation of Chicago since 2009, where she works closely with leading nonprofits to further programming in education and medical research. Christine lives in Chicago with her family and holds a bachelor’s degree from the University of Georgia in French and Anthropology.