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Francesco
Federico
Global CMO
S&P Global
Francesco is a visionary intrapreneur with over 15 years of experience in steering product development and commercialization across a spectrum of industries. His role as a transformational leader has catalyzed business acceleration for Fortune 200 brands across the globe. Francesco's early work in AI laid the foundation for his innovative career. As the Global Chief Marketing Officer at S&P Global Ratings, he is instrumental in enhancing the company's brand presence, amplifying content and solution awareness, and stimulating demand. As a member of S&P Senior Leadership Team, Francesco contributes to defining and implementing the gen AI strategy across the organisation. Francesco's career is adorned with milestones that have pivoted major brands to the forefront of their industries. Noteworthy achievements include the launch of Vodafone's MyVodafone and the deployment of a pioneering real-time dynamic pricing algorithm on Acer's e-commerce platform. His tenure at JLL was marked by a remarkable revenue surge—from doubling it to over $16 billion within seven years—to which he contributed with a strategic overhaul in sales, marketing, and digital product spheres, emphasizing change management and people development. Beyond the professional world, Francesco resides in West London, where he indulges in his passions for the culinary arts, aviation, and hiking, enriching his personal and professional life with diverse perspectives and experiences.
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25 September 2024 09:00 - 09:30
AI for CMOs: Data integrity, content innovation, and scalable delivery
As a marketing leader, you know the importance of AI but do you know how to leverage it effectively? Join Francesco as he delves into strategies for using AI to enhance content creation and scale marketing efforts successfully. We will delve into the critical aspects of ethical data sourcing, innovative content authoring, and efficient delivery technologies. Key takeaways: - Understand the importance of ethical data sourcing and its role as a foundation for successful AI implementations. - Learn how to streamline content authoring through AI, from content adaptation to transcreation, to stay ahead in content marketing. - Discover strategies for scaling content delivery using advanced technologies to ensure relevant and impactful audience engagement. - Gain insights into experience orchestration to optimize the delivery of personalized content at scale. - Explore practical examples and case studies of AI-driven marketing success stories.

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