25 September 2024 09:00 - 09:30
AI for CMOs: Data integrity, content innovation, and scalable delivery
As a marketing leader, you know the importance of AI but do you know how to leverage it effectively? Join Francesco as he delves into strategies for using AI to enhance content creation and scale marketing efforts successfully. We will delve into the critical aspects of ethical data sourcing, innovative content authoring, and efficient delivery technologies.
Key takeaways:
- Understand the importance of ethical data sourcing and its role as a foundation for successful AI implementations.
- Learn how to streamline content authoring through AI, from content adaptation to transcreation, to stay ahead in content marketing.
- Discover strategies for scaling content delivery using advanced technologies to ensure relevant and impactful audience engagement.
- Gain insights into experience orchestration to optimize the delivery of personalized content at scale.
- Explore practical examples and case studies of AI-driven marketing success stories.