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Kimberly
Kaminski
CMO
Lakeside Software
Kimberly Kaminski has over 30 years of global technology marketing and operational leadership experience. Kimberly is currently CMO at Lakeside Software. Previously, she was CMO at NS1, where she helped drive the company’s acquisition by IBM. Her passion is aligning Marketing, Sales, Product and Customer Success – “the GTM Diamond”--to accelerate business growth. Before joining NS1, Kimberly was VP, Global Marketing at Amplitude, where she was accountable for Demand and Growth Marketing. Earlier, Kimberly was a VP in Global Marketing at ServiceNow, where she led integrated campaigns and sales development teams. spans the full spectrum of Marketing. She has a B.A. in Journalism/Advertising from Kimberly’s broad expertise Northern Illinois University. Kimberly lives in O’Fallon, IL (an IL suburb of St. Louis) with her husband Glen. Together, they have four daughters.
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25 September 2024 10:30 - 11:15
Panel | Strategic vision: CMOs as change catalysts in hyper-growth organizations
This session will delve into the strategic role CMOs play in driving and sustaining growth in hyper-growth organizations. We will explore how CMOs can act as change catalysts by making critical decisions about who to invest in, what technologies and innovations to prioritize, and how to implement effective leadership practices that support rapid expansion. Key takeaways: - Identify key talent investments crucial for scaling marketing efforts. - Determine strategic technology investments that enhance growth and efficiency. - Explore innovative practices that drive market leadership and differentiation. - Understand leadership strategies for navigating the challenges of hyper-growth. - Gain actionable insights on balancing short-term gains with long-term vision.

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