As AI-powered search engines, chat interfaces, and algorithms reshape how consumers discover content, traditional SEO tactics are no longer enough. This keynote dives into how AI is transforming search behavior, content visibility, and performance metrics—and what marketers must do to stay ahead. From optimizing for generative answers to leveraging AI for smarter keyword strategy and content creation, we’ll explore the tools, trends, and tactics defining the new SEO landscape. Get ready to rethink your playbook and future-proof your visibility. Key takeaways: - Understand how AI is changing search intent, rankings, and the path to discovery - Learn how to optimize content for AI-powered platforms like SGE and ChatGPT - Discover how to use AI tools to streamline keyword research, content planning, and performance tracking