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Maria
Pacheco
CEO
Storyful
Maria Pacheco is CEO of Storyful, a global leader in the provision of verified digital content to newsrooms and of digital media intelligence to corporations. Prior to joining Storyful, Maria served as deputy head of News Corp’s corporate strategy team, spearheading global initiatives such as partnerships with Big Digital, and partnerships across News Corp companies. Before her tenure at News Corp, Maria led international business development at Portland Communications, an Omnicom agency, where she also provided strategic guidance to clients on audience engagement, messaging, organizational design and digital campaign execution from New York and London. She has also worked in competitive planning and strategic partnerships at Comcast and ViacomCBS, and started her career at Univision in Miami.
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25 September 2024 09:45 - 10:15
Leveraging social and digital intelligence for strategic marketing and growth
In today's rapidly evolving digital landscape, understanding the consumer and cultural trends rippling across social media is crucial for driving growth and maximizing revenue. Join Maria as she explores how leveraging social and digital intelligence can enhance marketing strategy. Key takeaways: - Learn how to anticipate market shifts and create more engaging, targeted campaigns by harnessing organic consumer insights and expert analysis. - Uncover the critical role of social media data in understanding consumer behavior, optimizing brand messaging, and opening up new revenue streams. - Discover how staying ahead of the curve with social and digital intelligence can propel your business to new heights.

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