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Olivia Mae
Hanlon
CEO & Founder
Girls in Marketing
As Founder and CEO of Girls in Marketing, Olivia leads a global, female-driven organization on a mission to make marketing more accessible. From a small community to an international platform, she has helped thousands of marketers grow their careers, build confidence, and reach their potential. With over eight years of experience in marketing and business, Olivia has trained over 12,000 marketers and led brand partnerships with Adobe, monday.com, and more. She’s known for turning strategy into action—and startups into sustainable success stories. Through her podcast, mentorship, and public speaking, Olivia champions relatable, actionable advice that resonates with today’s marketers and entrepreneurs.
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16 April 2025 12:45 - 13:15
Trust, autonomy & innovation: The new blueprint for leading high-performance marketing teams
Join Olivia as she explores the new blueprint for leading high-performance marketing teams in today’s dynamic workplace. In this session, we’ll take a closer look at how adaptability, empathy, and collaboration are reshaping success in marketing organizations. Key takeaways: - Exploring the shift in workplace culture towards adaptability, empathy, and collaboration, and how this new approach to team-building drives success. - Understanding why trust is the foundation of high-performing teams, fostering collaboration, creativity, and resilience. - Learning people-first leadership strategies that prioritize individuals' well-being alongside their contributions. - Gaining insights into empowering team members through autonomy and ownership, driving innovation and accountability. - Practical takeaways for creating an environment that cultivates trust, autonomy, and high performance.