Philippe
Ruttens
Chief Marketing Officer
Tyk
Philippe Ruttens has 30 years of global & EMEA B2B marketing experience in various marketing and communications roles. Philippe is currently the Chief Marketing Officer (CMO) on contract at Tyk, the leading API Management Platform, Tooling & Gateway. Prior to Tyk, Phil held revenue, ABM and demand creation/capture marketing positions at cleverbridge, Mollie, World Courier, Accenture, EY, MasterCard/Mondex and Iron Mountain.
As B2B Revenue Marketing & RevOps specialist, Phil helps now Tech/SaaS companies from 50 to 5000 employees transform their marketing team, operations & performance, growing their ROI, CAC Payback and ARR. His expertise in demand generation, digital marketing, marketing operations and channels combined with Board experience and team transformation help him combine strategic vision, roadmap planning and practical & measurable execution with a growth- and hacking-focused mindset.
25 September 2024 10:30 - 11:15
Panel | Strategic vision: CMOs as change catalysts in hyper-growth organizations
This session will delve into the strategic role CMOs play in driving and sustaining growth in hyper-growth organizations. We will explore how CMOs can act as change catalysts by making critical decisions about who to invest in, what technologies and innovations to prioritize, and how to implement effective leadership practices that support rapid expansion.
Key takeaways:
- Identify key talent investments crucial for scaling marketing efforts.
- Determine strategic technology investments that enhance growth and efficiency.
- Explore innovative practices that drive market leadership and differentiation.
- Understand leadership strategies for navigating the challenges of hyper-growth.
- Gain actionable insights on balancing short-term gains with long-term vision.
Useful links
link
Useful links