As a CMO, staying ahead of the shifting landscape of data privacy regulations—like cookies and GDPR—is crucial for driving data-driven growth while maintaining compliance. In this session, we’ll explore how marketing leaders can adapt their data analytics strategies to ensure they remain effective and compliant in today’s complex regulatory environment. You’ll leave with actionable insights on how to balance privacy concerns with performance metrics and the tools that will help you lead with confidence. Key takeaways: - How to ensure your data analytics strategies comply with evolving privacy laws - Approaches for tracking and optimizing performance in a cookie-less world - Tools and frameworks for balancing analytics needs with privacy requirements - Proven strategies for maintaining compliance while driving measurable business outcomes