“Your brand is what people say about you when you’re not in the room.” That reality hits CMOs harder than ever, caught between the urgent demand for immediate pipeline results and the vital need to build a brand that truly sticks. Join Andrea as she explores proven strategies and real-world frameworks that integrate brand-building and demand generation into one cohesive, full-funnel approach. Key takeaways: - How to align cross-functional teams around shared goals - Strategies for optimizing budget allocation across brand and demand - Creating content that supports every stage of the buyer journey - Defining KPIs that measure both short-term impact and long-term brand health - Designing campaigns that deliver immediate pipeline growth and build lasting brand equity