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Benoite

Yver

VP of Performance Marketing

Imperial Brady

Benoite Yver is a full-stack CMO who has built and scaled go-to-market engines across B2C and B2B, drawing on a background that spans engineering, product, and strategy consulting at BCG, along with an MBA from Harvard. Her focus is turning marketing into a measurable growth function: sharpening brand narrative, tightening unit economics, and building AI-powered GTM systems that run with less manual overhead. At Medallia, she generated the entirety of the company's sales pipeline as revenue grew from $50M to $150M. At Constellation Energy, a Fortune 500 company, she launched a consumer division that reached 2 million customers and quadrupled the enterprise footprint within three years. She helped DataCamp break through the triple-digit million-dollar revenue mark, and took Level AI from single-digit to high-double-digit millions in revenue. At Datameer, she led the pivot from an on-premise to a cloud-native go-to-market model, a shift that helped unlock $40M in funding. Across multiple startups, she has built repeatable, scalable inbound GTM engines from the ground up.

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08 October 2025 09:00 - 09:30

Repositioning marketing as a growth driver, not a cost centre

Gartner found that 84% of CMOs report high levels of strategic dysfunction, caught between long-term brand ambition and the quarterly performance demands of the board yet also found marketing budgets have flatlined. Repeatedly, CMOs describe losing the internal battle before the external one with customers even starts. Hear honest talk about what actually earns marketing a seat at the table, what makes them trust, support, or challenge a marketing investment, and how CMOs can better communicate the commercial value of brand, creativity, and long-term growth in language the rest of the C-suite already speaks. Attendees will leave with a sharper understanding of how their peers across the C-suite actually evaluate marketing's value, a set of proof points that translate marketing outcomes into board-level language, and a more confident case for marketing as a growth driver rather than a cost line to be trimmed first.