This session will delve into the strategic role CMOs play in driving and sustaining growth in hyper-growth organizations. We will explore how CMOs can act as change catalysts by making critical decisions about who to invest in, what technologies and innovations to prioritize, and how to implement effective leadership practices that support rapid expansion. Key takeaways: - Identify key talent investments crucial for scaling marketing efforts. - Determine strategic technology investments that enhance growth and efficiency. - Explore innovative practices that drive market leadership and differentiation. - Understand leadership strategies for navigating the challenges of hyper-growth. - Gain actionable insights on balancing short-term gains with long-term vision.