In today's rapidly evolving marketing landscape, GenAI and AI stand out as pivotal catalysts for change. Yet, navigating this transformational journey involves more than just adopting new tools—it requires reshaping entrenched workflows. Join Jean as she shares insights from her pioneering use of gamification at Nokia. Discover how fostering a spirit of playful competition has not only sparked creativity but also unearthed innovative ways for GenAI to enhance productivity. Be ready to celebrate the success stories of those who led the charge! Key takeaways: - Learn effective strategies for integrating GenAI and AI tools into your marketing operations. - Understand the role of gamification in fostering a culture of innovation and creativity within teams. - Discover practical approaches to overcoming resistance to change and encouraging adoption of new technologies. - Gain insights into measuring and optimizing productivity gains through GenAI implementations. - Explore real-world examples of successful gamification initiatives and their impact on team performance. - Leave equipped with actionable ideas to apply gamification techniques tailored to your organization's needs and goals.