Growth isn’t luck, it’s the result of orchestrating teams, technology, and tactics with precision. In this session, top marketing leaders will explore how to get brand, growth, and product on the same page, aligning goals across teams that report to different leaders through joint OKRs and cross-functional rituals without slowing execution. Join us and discover how to turn strategy decks into action plans that keep teams focused, agile, and connected to measurable outcomes, while also showing how to resolve misalignment, miscommunication, or clashing priorities mid-project. Key takeaways: - How to align cross-functional teams around shared goals while maintaining speed and agility - Translating strategy into action plans that drive real outcomes, not just deliverables - Approaches to detect and resolve miscommunication, conflicting priorities, or messy execution - Best practices for integrating marketing technology to amplify impact - Techniques for coordinating campaigns across teams and channels for maximum influence - Strategies to break down silos and foster collaboration across the organization