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Kristina

Marie

Fractional CMO

Stealth Startup

Kristina Marie is an experienced marketing strategist with over 15 years of shaping brand and growth strategies across tech, beauty, wellness, and entertainment. She has held leadership roles including Head of Marketing for a company serving 85% of the Fortune 500 and CMO of a tech branding agency supporting clients like Pay.com, Bit.com, and Rivada Space. As a consultant, Kristina has delivered up to 800% increases in engagement for startups and significantly boosted organic-driven sales through strategic, 360° campaigns across platforms like Amazon and Shopify. Her background in psychology and anthropology informs her empathetic, team-driven approach, while years in FinTech have sharpened her analytical edge. She brings a unique blend of creativity and strategic rigor, having co-created branded experiences with America’s Cup, Tiesto, Moët & Chandon, and L’Oréal. Now CMO of a stealth startup, Kristina is focused on combining technology, art, and innovation to improve mental well-being and enrich local communities.

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16 April 2025 09:00 - 09:30

The new growth equation: scaling with purpose and sustainability

In a landscape where rapid growth often comes at the expense of long-term value, today’s CMOs are rethinking what scale really means. This keynote unpacks how to build marketing engines that grow efficiently and responsibly—without burning out teams or diluting your brand. Through real-world examples and strategic frameworks, you'll explore how to align short-term wins with long-term vision, foster agile collaboration across departments, and embed sustainability into your marketing DNA. It’s not just about scaling bigger—it’s about scaling smarter and more intentionally. Key takeaways: - Redefine what sustainable growth looks like in modern marketing leadership. - Gain actionable strategies for balancing performance goals with long-term brand health. - Learn how to drive efficient, purpose-led scaling through better cross-functional alignment and smarter decision-making.