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Kristina
Marie
Fractional CMO
Stealth Startup
Kristina Marie is an experienced marketing strategist with over 15 years of shaping brand and growth strategies across tech, beauty, wellness, and entertainment. She has held leadership roles including Head of Marketing for a company serving 85% of the Fortune 500 and CMO of a tech branding agency supporting clients like Pay.com, Bit.com, and Rivada Space. As a consultant, Kristina has delivered up to 800% increases in engagement for startups and significantly boosted organic-driven sales through strategic, 360° campaigns across platforms like Amazon and Shopify. Her background in psychology and anthropology informs her empathetic, team-driven approach, while years in FinTech have sharpened her analytical edge. She brings a unique blend of creativity and strategic rigor, having co-created branded experiences with America’s Cup, Tiesto, Moët & Chandon, and L’Oréal. Now CMO of a stealth startup, Kristina is focused on combining technology, art, and innovation to improve mental well-being and enrich local communities.
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16 April 2025 09:00 - 09:30
CMO Lessons: Growth mindsets and high-performance habits that drove profitability and excellence in the wellness space
Kristina Marie will share campaign playbooks and a Thinking360 Blueprint designed to be embraced by businesses—particularly CMOs who are keen to integrate wellness-focused thinking into their core services, offerings, and marketing strategies. The wellness industry is undergoing a transformation, driven by evolving consumer preferences and a growing emphasis on mental health and holistic well-being. This keynote will explore the shifting landscape of wellness, focusing on the importance of personalization, technology integration, and the intersection of wellness with other industries like tech, beauty, and beyond—critical areas for CMOs across sectors seeking to resonate with today’s values-driven consumers. We will examine emerging trends, discuss successful case studies, and provide actionable insights into how CMOs in any industry can adapt and thrive in this dynamic market, using wellness as a lens for differentiation and sustained growth.