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Liza

Adams

Fractional CMO & AI Advisor

GrowthPath Partners

Liza Adams is an AI & Executive Advisor and Fractional CMO who transforms go-to-market teams for the AI era. With 20+ years as a senior marketing executive at industry leaders including Smartsheet, Juniper Networks, Pure Storage, and Encompass Technologies, she brings unique expertise in guiding organizations through technological shifts. Through applied AI workshops and strategic advisory services, she recently led a team's transformation into a human-AI powerhouse org, achieving 100% AI adoption and breakthrough performance in just 6 months. Named one of 50 CMOs to Watch in 2024 and a Fractional/Advisor of the Year finalist, Liza is a recognized thought leader and public speaker on responsible AI adoption in business. She is passionate about elevating the strategic value of marketing and GTM functions, ensuring diverse voices are heard at every table, and using business as a force for good. Learn more about Liza and her work at www.growthpath.net.

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08 October 2025 12:00 - 12:30

AI-driven strategy: How CMOs can lead with vision and impact

AI is reshaping every facet of marketing, and the CMOs who harness its potential today are the ones defining tomorrow’s competitive edge. Join Liza Adams as she explores how marketing leaders can integrate AI into strategy and decision-making to drive growth, efficiency, and innovation. With a focus on actionable insights, attendees will learn how to move beyond experimentation to build AI strategies that deliver measurable business impact while positioning marketing as a driver of enterprise-wide transformation. Key takeaways: - How to identify high-impact AI opportunities that align with organizational goals - Strategies to shift AI from experimental projects to scalable business drivers - Ways to use AI for smarter, faster decision-making and improved customer insights - Best practices for building a culture of AI adoption and collaboration across teams - Techniques to measure and communicate the ROI of AI-driven initiatives - Leadership approaches for positioning marketing as the AI innovation hub within the organization