08 October 2025 10:30 - 11:00
Double power, double impact: How CMOs can own marketing and innovation to ignite scalable growth
To unlock scalable growth, CMOs must master the art of leading both marketing and innovation together.
This session will explore how uniting these two critical functions under one leader creates a dynamic synergy that enhances data-driven, customer-focused innovation, streamlines communication, and accelerates growth through effective resource allocation.
Join Maurizio & gain insight into the unique challenges of the ‘InnoMark’ role, including balancing dual responsibilities, implementing processes to leverage this powerful combination, managing risks, and embracing AI-driven automation, all while owning full accountability for results.
Key takeaways:
- How to balance marketing and innovation without losing strategic focus
- Best practices for setting up processes that maximize the potential of combined teams
- Leveraging AI and automation to boost efficiency and growth
- Managing risk and blending job roles while maintaining a unified vision
- Embracing full accountability as the sole owner of marketing and innovation outcomes
- Leading teams to deliver measurable, scalable business impact