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Opeyemi
Oluwole
CMO
Hackensack Meridian Health
Opeyemi Oluwole is a commercial leader and marketing executive who builds businesses and brands that improve people’s lives by advancing health access and financial well-being. With over 25 years of experience, she has built and scaled products and services in digital health, financial services, and health networks at Teladoc Health, American Express, Citibank, and Hackensack Meridian Health. She specializes in driving consumer behavior change, partnership marketing, brand stewardship, business growth, and strategic planning. As CMO at Hackensack Meridian Health, Opeyemi leads brand strategy, marketing, and communications across 18 hospitals, 500 ambulatory sites, research institutes, medical and nursing schools, industry partnerships, and innovation ventures. She is elevating the organization from regional strength to national prominence through advertising, sponsorships, reputation management, and thought leadership. At Teladoc Health, as SVP, Brand and Consumer Marketing, she led a 100-plus team through revenue growth from $100 million to $2.6 billion in 2023. Driven by her son’s critical illness, Opeyemi is passionate about using technology and data to help consumers navigate healthcare and live healthier lives. She serves on the board of Stride Health and as a Senior Advisor at Carrot Fertility, advancing solutions in health benefits, financial security, and fertility.
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08 October 2025 09:00 - 09:30
Leading the culture shift: Empowering marketing to drive business growth
As the saying goes, culture eats strategy for breakfast. Without the right mindset, even the best marketing plans fall flat. This session will explore how CMOs can lead a cultural transformation that empowers marketing to become a central growth driver within their organizations. Join Ope as she explores how CMOs can leverage leadership mindset, cross-functional collaboration, and internal influence to reposition marketing as a strategic business partner. Key takeaways: - Proven strategies to overcome cultural resistance and foster marketing-led growth - How to build alignment between marketing and other departments for business impact - Practical steps to cultivate a growth mindset within marketing teams - Leadership skills CMOs need to influence company-wide priorities - Tools to track and communicate progress in cultural transformation