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Raina

Srivastava

Head of GTM & Marketing

KiwiQ AI

Raina Srivastava brings 16+ years of experience driving growth at the intersection of AI, e-commerce, and fintech. She has led go-to-market and growth strategy at brands like eBay, Wells Fargo, and American Express, and at high-growth startups including Rapyd and KiwiQ.AI, where she currently serves as Head of GTM and Marketing. Known for turning product complexity into customer clarity, Raina blends sharp positioning with scalable systems. Her GTM work spans AI-native workflow design, 0→1 product launches, and narrative-led growth. A frequent speaker and advisor in the emerging tech ecosystem, she has presented at Money20/20, AI for Marketers Summit, Women in Tech, and PayTech Women, and mentors companies and leaders through Plug and Play, Sharebird, and other platforms. Raina is passionate about AI as a force multiplier for GTM and marketing teams - helping them move faster, test sharper, and build with precision.

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08 October 2025 12:30 - 13:15

Panel | Leading the culture shift: Empowering marketing to drive business growth

As the saying goes, culture eats strategy for breakfast. Without the right mindset, even the best marketing plans fall flat. This session will explore how CMOs can lead a cultural transformation that empowers marketing to become a central growth driver within their organizations. Join Ope & Carolyn as they explore how CMOs can leverage leadership mindset, cross-functional collaboration, and internal influence to reposition marketing as a strategic business partner. Key takeaways: - Proven strategies to overcome cultural resistance and foster marketing-led growth - How to build alignment between marketing and other departments for business impact - Practical steps to cultivate a growth mindset within marketing teams - Leadership skills CMOs need to influence company-wide priorities - Tools to track and communicate progress in cultural transformation