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Samantha

Trinh

COO

RCM Technologies, Inc.

Samantha Trinh is Chief Operating Officer at RCM Technologies, Inc. (Nasdaq:RCMT), a global provider of business and technology solutions, delivering services to both commercial and government sectors for over 50 years. She joined RCM as Head of Brand, Innovation & Partnerships. Prior to RCM, Samantha founded and operated strategy consultancy, Ennovae, a venture building house of brands. She grew the company to serve over 45 enterprise clients, advising executives and Fortune 500 companies on innovation, digitalization, growth strategies, and M&A. Samantha has a track record and reputation for innovative strategic thinking, scaling industry leading products and services, and a performance-driven collaborative approach to building businesses and brands. She has led cross-functional teams in go to market and commercialization for product launches and brand activations resulting in billions of impressions and engagement across 192 countries. She began her career at Verizon on the build out of the Nation’s fiber optic network, followed by management roles in leading marketing strategy and product development. This included accountability for market share growth, acquisition and retention across Consumer, Commercial SMB and Enterprise segments, with responsibility for driving technology integration, YOY growth of $300M annual revenue, and contributions to delivering over $2B in revenue.

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08 October 2025 09:45 - 10:15

Panel | Marketing to people who don't trust you yet

Today's buyers are more independent, more sceptical, and further along their own research before they ever speak to a marketer. Peer communities, self-service channels, and AI tools have replaced the traditional funnel as the primary place buyers form opinions. Forrester's finding that 72% of customers don't trust business only sharpens the stakes: marketers are being evaluated and dismissed long before they ever get a seat at the table. This holds whether the buyer is B2B or B2C, enterprise or mid-market, the assumptions that built modern marketing are breaking down everywhere at once. Join this fireside conversation as our speakers explore what it actually takes for a marketer to earn trust and influence with a buyer who no longer needs their permission to make up their mind. Key takeaways: - How to market credibly inside communities, dark social, and self-service channels marketing doesn't control - What AEO actually changes about being found, and what it doesn't - Why 72% customer distrust in business is a strategy problem for marketers, not a messaging problem - Building assumptions around scepticism instead of retrofitting trust after the fact - A practical read on where B2B and B2C buyer behaviour is converging