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Sandise
Sibanda
Chief Marketing Officer
B2Tech
Sandise Sibanda is a visionary marketing executive with over 16 years of experience building soulful, iconic brands in competitive industries. Known for crafting bold strategies and making insight-driven decisions, he has led transformative marketing efforts across hospitality, entertainment, and education—most notably as Group Marketing Services Manager at Sun International, overseeing brands with over R9 billion in annual revenue. His expertise spans marketing strategy, brand development, consumer insights, digital leadership, PR, customer experience, and media planning. He excels at uncovering trends and turning them into strategies that drive market share and brand impact. With a collaborative leadership style, Sandise has managed and developed teams of up to 55, delivering measurable results through strategic clarity, adaptability, and performance focus. His experience spans hotel and casino properties and private education institutions, balancing vision with execution. A high achiever with integrity, Sandise is driven by purpose and a commitment to building brand experiences that resonate and endure.
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16 April 2025 09:45 - 10:15
Fireside chat - CMOs and the 40-month challenge: proving impact before time runs out
With an average tenure of just 40 months, CMOs face the shortest runway of any C-suite leader. In this fireside chat, we’ll explore how to make those months matter. From driving fast, measurable wins to aligning with leadership on long-term vision, this session offers a blueprint for navigating short-term expectations without sacrificing strategic growth. Whether you’re newly appointed or mid-flight, you’ll gain insights to elevate your influence, accelerate your impact, and build lasting value in record time. Key takeaways: - Pinpoint high-impact opportunities that show value fast without derailing long-term plans - Strengthen alignment with executive stakeholders to secure trust and investment - Build a strategy that balances short-term wins with sustainable, long-term growth