In an AI-driven, increasingly regulated market, the CMO role is expanding far beyond traditional brand stewardship. In this conversational fireside chat, Virginia Ford-Young will explore the priorities shaping modern marketing leadership: building and upskilling teams for an evolving talent landscape, earning and protecting trust, and making brand a core driver of commercial growth. The discussion will unpack how marketing can support the full customer journey—from pre-lead through post-close—while balancing innovation with the need for credibility, clarity and long-term value.