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March 25, 2026

Demand

Summit

A modern blueprint for demand orchestration; connect strategy, signals, and revenue.

Learn how to embed customer-centricity at every touch point with Verizon, adapt your strategy to win at AEO with TradeStation, and accelerate growth through marketing and sales alignment with S&P Global.

Register for complimentary live & OnDemand access.

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About the
summit

The most impactful demand strategy? One built on clarity and consistency that connects insight, execution, and revenue growth.

With 46% of CMOs citing growth-focused prioritization as their most urgent challenge in 2026 (Gartner), this summit is designed to help marketing leaders build programs that influence buyer behavior, pipeline quality, and long-term revenue. Join us & learn how to:

→ Get tried-and-tested frameworks for customer-centric demand programs that connect brand, content, and multi-channel touch points.

Rewire top- and mid-funnel strategy to win buyer discovery in an AEO-first landscape.

→ Prove your impact with metrics that earn exec buy-in - tie demand directly to pipeline, velocity, and revenue.

San Francisco
September 4 - 5, 2024

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Our Stats

10+

Speakers

800+

Attendees

8+

Sessions

0

Cost to attend

Meet our

speakers...

Martin
Nichols
Global Head of Demand Generation
S&P Global
Suzanne
LeMole
Head of Field Marketing, Global Enterprise Growth Segment
Verizon Business
Marco
Carrucciu
VP, Marketing
Tradestation
Akriti
Gupta
Global Director, Growth & Lifecycle Marketing
LinkedIn
Lamia
Pardo
Global CMO
MoneyGram
Adam
Azor
EVP Global Marketing
Sportradar
Bala
Desikamani
Vice President, Global Marketing Operations & Corporate Events
Temenos
Lara
Shackelford
SVP, Growth Marketing, MarTech, & CRM
iCapital Network
Adrian
Fulle
CMO
Good Salt Life
Leslie
Alore
SVP, Marketing
Flexera
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Explore the

agenda

The event will kick off at 6 am PST | 9am EST | 2pm GMT.

March 25
Agenda
Agenda
Agenda
09:00
March 25
One strategy, many motions: Customer-centric demand across the full funnel
Suzanne LeMole, Head of Field Marketing, Global Enterprise Growth Segment, Verizon Business
09:45
March 25
Why focus beats volume: Making demand execution count
10:30
March 25
Panel | Post-search: AEO broke the demand playbook - now what?
Marco Carrucciu, VP, Marketing, Tradestation
Adrian Fulle, CMO, Good Salt Life
Adam Azor, EVP Global Marketing, Sportradar
11:30
March 25
Demand after the deal: Marketing’s role in sustaining customer value
Leslie Alore, SVP, Marketing, Flexera
12:15
March 25
Panel | Demand is a contact sport: Sales and marketing on the same field
Martin Nichols, Global Head of Demand Generation, S&P Global
Lamia Pardo, Global CMO, MoneyGram
Akriti Gupta, Global Director, Growth & Lifecycle Marketing, LinkedIn
13:15
March 25
Designing for scale: Architecting demand inside a modern GTM system
Bala Desikamani, Vice President, Global Marketing Operations & Corporate Events, Temenos
14:00
March 25
Reclaiming revenue: How broken demand signals are costing you growth
Lara Shackelford, SVP, Growth Marketing, MarTech, & CRM, iCapital Network

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March 25, 2026

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Want to spotlight your brand in front of 800+ marketing decision-makers? 

This summit will connect our global audience of marketing pros with solution providers offering the lastest innovations to elevate their tech stack.

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What you'll get

out of the event

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Break the cycle

Step away from reactive tactics & learn how leading teams are rethinking demand across brand, pipeline, and revenue in a changing buyer landscape.

Collaborate

Connect with demand leaders tackling the same challenges, from AI-driven discovery to sales alignment and proving revenue impact.

Spark new ideas

Challenge your thinking alongside your peers, pressure-test ideas,and take away practical approaches you can apply immediately.

March 25, 2026

Become a

Pro member

Pro membership gives senior marketing leaders proven frameworks, leadership certifications, exclusive industry intelligence, and a trusted peer network.

You also get OnDemand access to all sessions from every CMO Alliance Summit, so you can make sharper decisions & accelerate growth.


Dive into our enormous content library featuring the best speakers from around the world

Discover the content you need as you need it - just in time learning at your fingertips

Catch up anywhere, anytime, and never miss a summit again

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FAQS

Will sessions be recorded?

All sessions will be recorded and available to watch OnDemand after the event for all registered attendees, subject to speaker approval. Recording access is not transferable, and each individual must be registered to view the content.


How do I join live sessions?

You will receive a unique joining link the day before the summit. Simply follow the link in your email to access the event.

What time will the live sessions begin?


The event will kick off at 6 am PST | 9am ET | 2pm GMT

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